Have you felt silk lately?

Dairy Milk Silk - name it and a smile will appear on the face of a Silk lover J I believe that we – the Silk lovers do not necessarily prefer the extreme situations shown in the advertisements where people simply don’t care about the place they are at while licking (read savouring) the gooey substance that Silk claims to be. However, well aware of the feasibility of washing hands and a proper place/time, we do indulge in the slo-mo action between the fingers and mouth to spread happiness inside our being. THAT’s the Silk effect.

Once you have felt Silk, it’s difficult to go back to grand old daddy – Dairy Milk with the word Silk not mentioned near it. Thankfully Silk and salary arrived in my life almost at the same time so I do not mind responding to my cravings and the frequent splurging (it’s costly yaar!! At times one counts how much one piece is worth). The problem of ‘No one can eat just one’ is more with Silk than with Lays I believe. One has to have at least two pieces to calm down the chocolate hungry soul!

Now the most important part : the reason why I’m writing the blog on this subject. It’s specifically not to write an open love letter to Silk but to share an information. There are some people who exclaim what’s so amazing about Silk? It’s just an old chocolate with a longer name. Believe it or not, I was in that category after I had Silk for the first time. I could not understand why my friends – Sangita Di and Teenu were going gaga over Silk. After much deliberation and a looong gap I dared to buy Silk one more time..and my opinion changed as well as my list of favourites.

When I had Silk for the first time, it was brought out of refrigerator and consumed. That was the mistake!! What do we get to see in the Silk ads? Gooey substance but refrigerating the chocolate will make it harder – no chance of remaining the gooey little sweet thing. So, applying this logic next time I did not keep it in refrigerator (that’s a hard task given that ants do come and go of their own will everywhere in the house). Tore the packet and got a softer version to feel. Time for action! Placed in mouth and Silk came out with its full potential, out of the shell to mesmerize. Bingo!!!

So if you had committed the mistake same as mine, just try not to refrigerate or keep it outside the refrigerator for a long time before you plan to eat it (not a good suggestion for impatient people).

Enjoy Silk with this cute song ripped from the ad!

Embed Music Files - Audio Hosting - Cadbury Dairy Milk Kiss Me M...

P.S. I like the fruit and nut version of Silk the most. Ironically I liked Dairy Milk fruit and Nut the most. I’ve just moved to the sassy version ;)